RELEASE DATE: June 23, 2011
CONTACT: Leslie Houck, 404-869-6475
Package Design Awards Select Magnetic Brush Set By
Anisa International, Inc. As A Category Finalist
HBA IPDA Awards Recognize Outstanding Cosmetics, Fragrance, Personal Care, Skin Care and Sustainable Packaging Innovations
Atlanta, Ga., USA — Anisa International, Inc. announces that their Magnetic Brush with Genius Set developed for Bare Escentuals has been chosen as a finalist in HBA Global Expo's International Packaging Design Awards (IPDA) in the new Tools/At Home Devices category. This is the second time the company has been chosen as a finalist for these prestigious awards, which honor the year's most innovative packaging in several categories including cosmetics, fragrance, personal care and skin care..
The Brush with Genius Set, retailed and marketed by Bare Escentuals, is particularly unique due to its patent-pending magnetic technology, which allow five brush heads to be interchangeably placed on a double-ended brush handle, perfect for travel. In keeping with the company's signature vision of innovation, Anisa International developed the technology with the beauty consumers' continuing demand for more inventive and economical cosmetic tools in mind.
“It is an honor to be recognized for the creation and implementation of this unique magnetic concept in the Brush with Genius Set. We are privileged to have retail partners like Bare Escentuals who have been continually creating breakthrough beauty products for 35 years and who lead the introduction of new development into the marketplace,” said VP of Sales Julie Scudder-Feldman.
As the only design award to celebrate the year’s most innovative packaging in all of beauty’s product categories, the HBA IPDA received more than 200 entries from major brands, niche players and indie companies. Two new categories were added this year to reflect growing areas for packaging innovation: Sampling/Travel Size and Tools/At-Home Devices.
The Committee of 100, made up of packaging executives, designers, suppliers and media, selected finalists in 11 categories. From among these finalists the Category Winners will be announced at the HBA Global Expo & Conference taking place June 28-30, 2011 at the Jacob K. Javits Convention Center in New York.
About Anisa International, Inc.
Anisa International Inc. is a premiere cosmetic brush and accessories design and manufacturing company. The company was created in 1992 specializing in the innovative design and manufacturing of health and beauty product lines including a variety of professional cosmetic brushes and brush sets, and promotional and skin care accessories. Being a fully integrated global corporation, with offices worldwide and a factory in China, Anisa International offers clients a true partnership combined with transparency in the product development department and manufacturing process, which in turn creates the highest quality, most cost effective and creative product choices. For more information, visit www.anisa.com.
About HBA Global Expo
HBA Global Expo, produced by UBM International Media, is the most important product development event and educational forum in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational program focuses on key areas of business including packaging innovations, marketing, technical advancements, trends, private label, sustainability, and the X-Ceutical market. The 17th Annual HBA Global Expo & Conference will take place September 15-17, at the Jacob K. Javits Convention Center in New York. For more information on the HBA events go to www.hbaexpo.com.
